Ranked #4 of 12 · DIY website builder
Wix review
Wix is a large DIY website builder with a drag-and-drop editor, an AI site generator, templates, bookings and e-commerce. It suits owners who want control and don't mind a learning curve.
3.4Trustpilot · 29,286 reviewsRated 3.4 out of 5 on Trustpilot from 29,286 reviews. Opens source in a new tab.Visit wix.comVisit Wix (opens in a new tab)Ratings checked October 2026. Figures change; follow the link for the current number.
Strengths and considerations
What stands out
- Very flexible editor
- AI site generator and large app market
- Bookings, payments and stores available
Things to check first
- Reviewers frequently mention auto-renewal billing surprises
- Some describe slow or laggy editing
- Sites can't be exported to another host
How Wix measures up
- Affordability
- Free plan with Wix branding; paid plans remove it and add features. Add-ons can raise the total.
- Services included
- Hosting, templates, SEO tools and business features. You build and maintain the site.
- Customer feedback
- 3.4 on Trustpilot from 29,286 reviews at our last check. Ease of use is praised; billing and support are common complaints.
- Contract flexibility
- Monthly or multi-year plans. Several reviewers describe difficulty getting refunds after renewal.
- Ease of purchase
- Instant online signup. Building takes your time and effort.
- Ownership & portability
- You own your content, but the site is tied to Wix's platform.
- Turnaround & support
- Depends on you. Reviewers report mixed experiences reaching human support.
Pricing
Free and paid plans. Check the official site for current pricing.. We don't publish prices we can't confirm, and plan pricing changes often.
Our verdict
Powerful if you want to build it yourself. Read the renewal terms carefully before choosing a multi-year plan.
Best for: owners who want maximum drag-and-drop control and many add-ons.